Advertisement and modern life

The Art of Communication

CHAPTER 4: Advertisement and modern life

With the emergence of modern advertisement and graphic design, signs began to be produced to compete for attention in city streets, newspapers, serial magazines, and much later, on television. Artists sometimes included these written signs and the language of graphic design in their works with the objective of addressing, with a sense of irony, the human cost of commercializing all areas of life.

Image credit:
Diego Rivera
La maestra rural [The Rural Teacher], 1932 (detail)
The Blanton Museum of Art, The University of Texas at Austin
Archer M. Huntington Museum Fund, 1986

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